Audits are important because they give an assurance that everything is on track and your activities are aligned to your long term goals. This allows for damage control and ensures that you get to where you want to go. The same applies to social media audits. If your enterprise plans to leverage social media to grow, it needs an entire audit of its social media activities. The objective of an audit is to ensure coherence with your core marketing plan and also give you a road map so that your team can adhere to the principles of efficient social media marketing with minimum supervision.